Nazlı Duru Güngör
Narrating Strategic
Brand Longevity
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Ephemeral Future – Strategic Networking System OnlyFounders
Role
Brand and Design Specialist
Project type
UX/UI
Date
December 2024
Figma Link
Location
TED University Ankara
Tools
Figma, User Research Frameworks, Strategic Perception Auditing, Premiere Pro, AI Image generator and Brand Identity Systems
Developed as a third-year final project, 'Ephemeral Future' serves as a strategic upgrade to the OnlyFounders platform, engineered to facilitate high-impact communication among co-founders in similar professional fields.
As the Brand and Design Specialist, I integrated a dynamic networking system that utilizes shared interests and swiping tendencies to create a unique, engaging user experience. This project highlights my proficiency in developing professional digital interventions that align with business goals while enhancing stakeholder perception. By implementing a sustainable design framework, I ensured the platform maintains its long-term functional longevity, providing a scalable solution for continuous professional networking and brand growth.
Case Study Details
The Problem: Addressing the friction in founder-matching by replacing static profiles with a rhythmic, behavior-based interaction system.
The Solution: An intuitive UI that emphasizes user-centric storytelling, allowing founders to discover collaborative partners through a seamless and professional digital interface.
Strategic Longevity: The feature was built on a sustainable framework that allows for the continuous integration of new data points and professional categories, ensuring the platform remains a viable networking tool as the startup ecosystem evolves.













